Wide range of advertising target groups
Inform yourself about the most exciting advertising network in Austria with attractive target groups and multiplier effects
which will have a decisive impact on driving your campaign forward.
Target groups at Vienna Airport
31.72 million passengers (2024)
Approx. 70% leisure travellers, 30% business
Meeters &
companions
Every second passenger is accompanied by friends or family.
VIE employees
More than 22,000 employees at Vienna Airport can be addressed in a pinpointed manner.
Contacts
About 86% of the people belong to the advertising-relevant 14-54 age group.
Business travellers – the crucial target group
About 30% of all passengers at Vienna Airport travel for business reasons. Approx. 8.9 million business travellers were counted
in 2024. Above all, they expect premium quality and a wide range of well-known top brands.
Holiday travellers – the consumer target group
Private travellers frequently consist of the consumption-minded target group of (childless) younger people or singles. They
also consist of middle-aged and older adults who often travel and enjoy doing so. In any case, their orientation towards high
quality goods is a typical characteristic. On a seasonal basis, private travellers comprise a constantly growing proportion
of total passenger volume.
Meeters and companions – the target group for markets in the catchment area
Metters and companions comprise a significant share of the “people at the airport”. They come from a catchment area which
also extends far into the neighbouring countries of Eastern Europe. One meeter or companion exists for every second passenger.
More than 40% of the locally departing passengers are accompanied up to the check-in area.
Employees at Vienna Airport – the target group on site every single day
The Vienna Airport site is the biggest employer in Eastern Austria, with a staff of about 22,000 employees working at approx.
230 companies. These people are on site every single day and are, in particular, thus also valuable multipliers for your campaign
at Vienna Airport.
Target group-oriented approach
We have suitable forms of advertising for every target group definition. Our AirportMedia experts exclusively focus on the
optimal placement and outreach of messages on behalf of our advertising clients.
Use our catalogue to discover our wide range of placement options. Our team will be happy to respond to any questions you
might have at any time.
